An example of an omnichannel retail experience, BOPIS refers to the practice of buyers browsing and buying items online and later picking them up at the shop’s physical store. This method allows retailers to blend the online and in-store experience in order to engage more with customers while offering a more comfortable way to shop.
Buy Online and Pick up in Store (BOPIS)
An example of an omnichannel retail experience, BOPIS refers to the practice of buyers browsing and buying items online and later picking them up at the shop’s physical store. This method allows retailers to blend the online and in-store experience in order to engage more with customers while offering a more comfortable way to shop.
