The average daily rate (ADR) is a key performance indicator (KPI) metric utilized by the hospitality or lodging industry to determine the average revenue made for an occupied room on a given day. ADR is calculated by dividing the total revenue earned for the entire reservation by the number of booked nights.
ADR
The average daily rate (ADR) is a key performance indicator (KPI) metric utilized by the hospitality or lodging industry to determine the average revenue made for an occupied room on a given day. ADR is calculated by dividing the total revenue earned for the entire reservation by the number of booked nights.