Real Estate Glossary

Buy Online and Return in Store (BORIS)

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Richard Wilson
Written by Richard Wilson

Also an omnichannel retail experience, BORIS refers to the method wherein the buyer purchases an item online, the item is then shipped to their preferred location, and if the buyer decides to return or exchange the item, they’ll have to do so at a brick-and-mortar store. This allows for a faster return or exchange process that won’t cost the retailer as much.

Also an omnichannel retail experience, BORIS refers to the method wherein the buyer purchases an item online, the item is then shipped to their preferred location, and if the buyer decides to return or exchange the item, they’ll have to do so at a brick-and-mortar store. This allows for a faster return or exchange process that won’t cost the retailer as much.

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Richard Wilson

Richard Wilson

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