Also an omnichannel retail experience, BORIS refers to the method wherein the buyer purchases an item online, the item is then shipped to their preferred location, and if the buyer decides to return or exchange the item, they’ll have to do so at a brick-and-mortar store. This allows for a faster return or exchange process that won’t cost the retailer as much.
Buy Online and Return in Store (BORIS)
Also an omnichannel retail experience, BORIS refers to the method wherein the buyer purchases an item online, the item is then shipped to their preferred location, and if the buyer decides to return or exchange the item, they’ll have to do so at a brick-and-mortar store. This allows for a faster return or exchange process that won’t cost the retailer as much.
