This is an approach that estimates a retail area and sales or the revenue potential of a center or establishment based on the location of its existing customers. It uses point of sale (POS) information or customer surveys to gather data that can be mapped to discover the extent of the trade area.
Customer Spotting Approach
This is an approach that estimates a retail area and sales or the revenue potential of a center or establishment based on the location of its existing customers. It uses point of sale (POS) information or customer surveys to gather data that can be mapped to discover the extent of the trade area.
