This is a process wherein a trade area and sales or revenue have a potential of a rcenter or etail establishment are estimated based on the Central Place Theory and how far people would travel in order to obtain and purchase retail goods as defined by mileage or drive time.
Drive-time Approach
This is a process wherein a trade area and sales or revenue have a potential of a rcenter or etail establishment are estimated based on the Central Place Theory and how far people would travel in order to obtain and purchase retail goods as defined by mileage or drive time.
