This is the notion that although people buy goods online, they would still go after experiences at brick-and-mortar locations. Such experiences are eating out at restaurants, visiting flagship stores, doing yoga, and going to the gym.
Experiential Retail
This is the notion that although people buy goods online, they would still go after experiences at brick-and-mortar locations. Such experiences are eating out at restaurants, visiting flagship stores, doing yoga, and going to the gym.
