The following Q&A was completed as part of our conversational Commercial Real Estate FAQ Interview Series, we hope you find it helpful.
Growing your business as quickly as possible involves surrounding yourself with the right support team. Recognizing your weak spots and finding others who excel in those areas will help your business to take off running. Not only will you be better primed for success, but you’ll be able to better focus on your own key areas where you tend to shine.
Richard Wilson: If somebody else is listening and they’re focused on their own separate niche area, and they wanted to grow to 100 million in assets as quickly as possible, what would you suggest to them that would help them greatly?
John Manes: Get a good marketing company behind you, get support behind you like I suck at writing, I’m a numbers guy, not a letters guy, so I have a ghost writer. So get good support behind you, I have a marketing company that posts 8/10 of my LinkedIn posts, I post the other two myself. And you know this, they put together my investor packages, because when I was doing them it was a Word document. And now they’re nice and pretty and all that kind of stuff. Get good support behind you. We just hired a really good investor communications coordinator that knows and understands ZoHo, which is our CRM platform, and she’s absolutely amazing with all of that. So I don’t even have to tell her “go do this”, she just goes and does it. So, getting that all behind you just fuels it, it just takes off really really fast.
Richard: Yeah, that’s awesome.