This is an approach in determining the area of trade within a given retail institution based on previously analyzed traffic counts or flow patterns. Estimates of this are collected for the amount of traffic patronizing that establishment or center and the amount of the people who come “in the door” to execute a purchase.
In-The-Door Approach
This is an approach in determining the area of trade within a given retail institution based on previously analyzed traffic counts or flow patterns. Estimates of this are collected for the amount of traffic patronizing that establishment or center and the amount of the people who come “in the door” to execute a purchase.